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iPipeline’s New Global Website Features Extensive SSG Digital Platform Offering

  • iPipeline

End-to-End Platform Aligns Digital Solutions to Business Needs for Carriers, Distributors, Agents and Advisors

EXTON, PA (November 12, 2019) – iPipeline® – a leading provider of cloud-based software solutions for the life insurance and financial services industry – today announced the launch of its new global website featuring its SSG Digital™ end-to-end platform. Designed to serve as the core platform for the life insurance and financial services industry, SSG Digital offers carriers, distributors, agents and advisors a comprehensive and powerful lineup of digital solutions aligned to critical business needs.

“Matching business needs to a variety of digital solutions can be an overwhelming task. We have taken the complexity out of the exploratory process by creating a true platform-based, ‘executive friendly’ industry Website. A selectable table on the homepage serves as a portal into specific solutions featured on the SSG Digital platform. Visitors simply select their specific need to drill down into solutions,” said Michael Persiano, Chief Marketing Officer, iPipeline. “iPipeline is in the business of selling high-value solutions that drive growth in the life insurance and financial services industry. In addition to aligning needs with solutions and supporting products, the site provides strong evidence of customer success and insight into our transformational services. Executives and their teams seeking innovative solutions for deployment in the US, Canada, and UK are invited to navigate the new global Website.”

“Mike and his team were tasked to create a new global site that takes the complexity out of the end-to-end platform evaluation and selection process for industry executives and their core teams. With such an extensive product offering, it was critical for us to find a way to pull everything together for easy access and immediate understanding,” said Larry Berran, CEO, iPipeline. “We realize that our customers expect to receive a solid return on their technology investments. Our solutions are designed to cut costs, drive market growth, and deliver a competitive advantage through the benefits of digital transformation and increasing levels of self-maintenance and customer self-service. iPipeline’s 24 years of extensive industry experience and customer success shine through this new Website.”

The new global Website offers industry-wide solutions based on 11 key needs: Digitize Your Business; Distribute Products Anytime, Anywhere; Quote & Illustrate Life Insurance; Streamline New Business & Underwriting; Deliver Policies & Documents; Enrich the Agent, Advisor & Consumer Experience; Modernize Policy Administration; Create a Customer Portal; Leverage Data Analytics & AI; Launch & Manage New Products; and e-Sign Documents Securely. Markitects of Wayne, PA, is the agency on record for iPipeline’s Website project.

iPipeline’s SSG Digital™ end-to-end platform is designed to enable the life insurance and financial services industry to automate and simplify all new business, administration, and in-force management tasks to achieve desirable business outcomes. To learn more about iPipeline’s industry solutions, contact your assigned sales representative,, or call 1-800-758-0824, option 2.

About iPipeline
iPipeline is a leading provider of cloud-based software solutions for the life insurance and financial services industry. Through our SSG Digital, end-to-end platform, we accelerate and simplify sales, compliance, operations and support. We provide process automation and seamless integration between every participant in our ecosystem including carriers, agents, general agencies, advisors, broker-dealers, RIAs, banks, securities/mutual fund firms, and their consumers on a global basis. Our innovative solutions include pre-sales support, new business and underwriting, policy administration, point-of-sale execution of applications, post-sale support, data analysis, reporting, user-driven configuration, consumer delivery and self-service, and agency and firm management.

iPipeline’s platform is used by approximately 150 carriers, 1,400 distributors and financial institutions, and their agents and licensed advisors in a cloud-based environment. With headquarters in Exton, Pennsylvania, iPipeline has locations in Bromley (UK), Burlington (Canada), Cheltenham (UK), Dallas, Fort Lauderdale, Huntersville, Ontario (CA), Philadelphia, Pleasanton, and Salt Lake City. Visit


For iPipeline:
Lisa Shea
484 870 6234